color in the packaging design of commemorative coin box
the colors perceived by human beings are rich and colorful. in order to make the packaging design of the commemorative coin box rich and colorful, it is necessary to study the color in the packaging design of the commemorative coin box.
(1) in the packaging design of the commemorative coin box, the color is memorable.
the packaging design of the commemorative coin box is bright, eye-catching, and the charming colors are easier to recognize and remember. when consumers buy goods, they often remember the color of the commemorative coin box packaging first. when they cannot remember the color of the commemorative coin box packaging, they will also describe the color of the commemorative coin box packaging and the color of the store. this shows that the color is right. people's influence is more likely to cause people's memory. different types of products are packaged in commemorative coin boxes of different colors to facilitate consumer identification and promote the sales and circulation of products. the color memory in the packaging design of the commemorative coin box is the foundation of the successful packaging design of the commemorative coin box.
(2) color is a symbol in the packaging design of commemorative coin boxes.
different colors will have different feelings on people's psychology, so that people will have different feelings and associations. people understand and use this association of different colors in the packaging design of commemorative coin boxes. this is the symbolism of color. the embodiment of the commemorative coin box packaging design. in the packaging design of the commemorative coin box, the use of colors that symbolize the raw materials of this commodity can quickly remind people of a commodity and even its taste. for example, the packaging box of dove chocolates packs a coffee flavor that symbolizes chocolate, giving people a sense of fragrance and sweetness. yellow and orange are reminiscent of sweetness, and brown and black are reminiscent of bitterness. different colors symbolize the essential characteristics of different commodities. only when the color of the commemorative coin box packaging conforms to the physical and psychological characteristics of consumers, can consumers feel intimacy with this kind of goods and purchase them quickly.
(3) color is the advertisement in the packaging design of the commemorative coin box.
in the modern society where commodity competition is becoming increasingly fierce, manufacturers hope to establish a good corporate image for their products. the commemorative coin box itself is the best advertisement for the product, and the color is the first element to attract consumers. therefore, many companies have formed themselves unique corporate image color, for example, the red of guangzhou evergrande taobao fc has become a symbol. people first think of red when they mention guanzhou fc. improve the corporate brand effect. in order to maximize the color and give full play to its purpose of promoting the product, it is necessary to use color matching reasonably and to cater to the color habits and hobbies of consumers. the use of color in the packaging design of the commemorative coin box plays an advertising role.